Nowadays, QR codes and barcodes can be seen everywhere. You can find them on various packaging of items. The QR code and barcode both can store and disseminate a multitude of information. So what is the difference between them?

The difference between a QR and bar code

The obvious difference between a QR code and a barcode is its appearance. A QR code is a square composed of irregular blocks. The barcode is a rectangle composed of lines and characters of different thicknesses and usually carries a serial number.

The difference between a QR and bar code

From the aspect of recording information, the barcode is a horizontal record, which is one-dimensional; the QR code is more like an upgrade to the barcode, and the record is horizontal + vertical information, which is two-dimensional. QR codes can also record pictures, text, videos, etc. Compared with the information recorded by bar codes, and have a wide range of applications in current life.

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Hologram Label with QR Codes and Barcodes

In the current industry, a hologram label with a QR code or a barcode is gaining popularity due to its distinguishing characteristics. QR code can be effectively printed on the hologram image that is easy to scan, authenticate and promote products.

Suzhou Image Laser keeps up with the current market needs and applies QR codes and barcodes to optical labels. List the QR code as an example.

hologram QR code labels for verification and traceability
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We combine the QR code with an optical micro-nano structure. Based on the micro-nano structure of the label surface, it uses dot-matrix equipment to make regular grooves, and different visual effects can be seen with the help of light refraction.

The optical microstructure has four characteristics: anti-counterfeit, colorful, dynamic & 3D effects, so that can protect your products, also adds visual attractiveness to your products.

Dynamic color change of micro-nano optical texture
Dynamic color change of micro-nano optical texture

The optical QR code hologram sticker developed by Suzhou Image Laser utilizes our E-identification system to generate special QR codes for products. Under the double anti-counterfeiting barrier of the QR code and optical microstructure, making the hologram label is not easy to be copied, and the safety performance is higher.

The combination of our E identification system and optical QR code sticker can effectively help enterprises realize market channels management, product and company brand promotion, and prevent fake products destroy the brand image.  At the same time, help customers achieve product authentication checks.

On the road to counterfeiting, we will continue to innovate technology, enhance the effectiveness of counterfeiting, and strive to solve the problem of counterfeiting of enterprises.

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