With the going up of brand awareness and product sales, it’s inevitable that fake products appear on the market. Of course, this is for most industries and products, and very few products do not need anti-counterfeiting.
In recent years, with the continuous rise of various brands, such as apparel, consumer electronics, small household appliances, etc., Brand owners’ demands for anti-counterfeiting and brand protection are also increasing.
Anti-counterfeiting forms, applications, and methods
When it comes to anti-counterfeiting, it is actually a relatively big topic. First of all, there are various forms and methods of anti-counterfeiting. The forms of anti-counterfeiting products generally include optical hologram stickers, hot stamping labels, hologram overlay film, anti-counterfeiting packaging boxes, and anti-counterfeiting tear tapes.
Secondly, the application direction of anti-counterfeiting can also be divided into two categories, one is national certificates and documents, tobacco and alcohol tax stamp labels. The other is the anti-counterfeiting of social products.
Finally, the anti-counterfeiting technology used is also different. There is optical holographic anti-counterfeiting technology, which is a kind of physical optical micro-nano structure anti-counterfeiting method. Ink printing anti-counterfeiting, such as heat-sensitive ink, fluorescent ink, magnetic ink, infrared ink, optical variable ink, etc.
And there are also QR codes and three-dimensional codes that have been widely used in the market in recent years for anti-counterfeiting (each label can print a unique code to obtain an independent identity).
The difference between these anti-counterfeiting methods
| Anti-counterfeiting methods | Advantages | Disadvantages | Notices |
| QR code | Quick to authenticate | Easy to copy | The QR code itself does not have anti-counterfeiting function |
| Ink anti-counterfeiting | Higher level of security | High cost | Many documents and banknotes uses ink anti-counterfeiting for the most part |
| Holographic anti-counterfeiting | Shiny appearance (3D, dynamic and colorful change) Hard to duplicate, high security | Wide range of applications from daily life products, brand products to government projects |
The above anti-counterfeiting methods have their own advantages and characteristics. Here focuses on the holographic anti-counterfeiting.
It’s a physical anti-counterfeiting method, is a micro-nano-level optical structure. Observed under a high-power electron microscope, it is a nano-level structure and groove.
Holographic anti-counterfeiting can show 3D stereo dynamic and color change through light refraction, reflection, and diffraction, on the other hand, it is extremely difficult to copy, which can play a good anti-counterfeiting effect.
As a matter of fact, there is no kind of technology that can be 100% anti-counterfeiting. But we can increase the technical difficulty and threshold of anti-counterfeiting so that counterfeiters can hardly keep up regardless of money or time cost. This is the meaning and purpose of anti-counterfeiting.
The micro-nano optical anti-counterfeiting technology made by Suzhou Image Laser has been adopted by national certificates and brand protections in more than 50 countries and regions around the world. We will also provide customers with anti-counterfeiting design solutions on a regular basis, so as to better combat counterfeiting.
For Further Reading
- Why You Need Branded Holographic Stickers?
- Where to Buy Good Quality Hologram Stickers?
- How 3D Hologram Stickers Add Value to Product?